ICIEOM2013_STO_170_976_21343
A DISCUSSION ON KNOWLEDGE MANAGEMENT APPLIED TO SUSTAINABLE DEVELOPMENT: CASE STUDIES
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
JENIFFER DE NADAE ;MARLY MONTEIRO DE CARVALHO
sustainability, knowledge management process, brazilian companies.
Discussions on sustainability have increasingly intensified, seeking to develop knowledge to enhance sustainable development as well as competitive advantage for firms. In this context, this study aims to map the main activities in the area of sustainability in the two companies visited under the perspective of the knowledge management process (knowledge creation, storage, dissemination, utilization and measurement). The research design is based on systematic literature review on sustainability and knowledge management and multiple case studies.Two case studies were carrying out in three large companies in Brazil: a financial company and a educational company. The cases were analysed considering documental data analysis, such as procedures and companies' websites and semi-structured interviews with the correspondent heads of the sustainability areas. The discussion on the adoption the knowledge management process to structure the company's activities related to the sustainable development points out some difficulties for the firms, from which possible improvements and next researches can derive. One of the challenges faced by the companies studied is in the dissemination phase, since it is both critical to the sustainable development that the internal people are informed and convinced of the importance of the sustainability, as well as that the external stakeholders are involved to ensure the improvement of the firm's image.
ICIEOM2013_STO_171_984_21258
A GOAL PROGRAMMING MODEL TO SOLVE THE PART FEEDING PROBLEM: A CASE STUDY
ÁREA: 02. OR, Modelling and Simulation / 02.5. Scheduling and Sequencing
AUTORES:
MASOOD FATHI ;M. JESUS ALVAREZ ;VICTORIA RODRIGUEZ CHACON
part feeding problem, goal programming, scheduling problem
The part feeding problem (PFP) is a major issue in most industry. The PFP is a special case of the scheduling problem, where the optimum number of parts and the best time for delivering the parts to the production line needs be found. In this study, a goal programming (GP) model that is based on a new mathematical model is presented. To validate the model presented here, a real problem taken from a case study in the automobile industry has been solved. The GP model solution was then compared to the solution given by the initial mathematical model, and it was found that the GP model is the more effective and applicable solution for the part feeding problem.
ICIEOM2013_STO_171_984_21323
A VNS HEURISTIC FOR AN INDUSTRIAL PARALLEL MACHINE SCHEDULING PROBLEM
ÁREA: 02. OR, Modelling and Simulation / 02.5. Scheduling and Sequencing
AUTORES:
EDSON LUIZ FRANCA SENNE ;ANTONIO AUGUSTO CHAVES
scheduling, parallel machines, sequence-dependent setup times, jobs compatibility constraints, heuristics
In this paper we consider the problem of scheduling a set of independent jobs with sequence-dependent setup times and jobs compatibility constraints on a set of parallel machines such that maximum completion time (makespan) is minimized. For this NP-hard problem, we present a variable neighborhood search (VNS) heuristic. The performance of the heuristic is tested on 60 instances with different sizes and on a real instance from an auto parts industry.
ICIEOM2013_STO_170_978_21232
AN APPLICATION AT STOCK EXCHANGE FROM S?O PAULO USING THE ROUGH SETS THEORY
ÁREA: 01. Strategy and Enterpreneurship / 01.8. Economicand Financial Management
AUTORES:
PAULO HENRIQUE KAUPA ;JOSE RENATO SASSI
investment, bovespa, rough sets
Compose a stock portfolio with stocks in an uptrend is a great challenge for investors. One tool that may indicate to investors which most favorable set of stocks becomes a great ally in this market of constant instability that is the stock market. This work suggests the use of Rough Sets Theory in reducing attributes (stocks) of a portfolio investment on the Stock Exchange of S?o Paulo (portfolio of Ibovespa) aiming to identify a set of stocks with good prospects for profitability. Application of Rough Sets is favorable in solving problems like finding dependency between attributes and patterns among the data, characteristics of the stock market. The results of this study are favorable to the use Rough Sets Theory, which makes available applying this technique on the Stock Exchange.
ICIEOM2013_STO_172_987_21296
AN OPERATIONAL APPROACH FOR GROUND HANDLING MANAGEMENT AT AIRPORTS WITH IMPERFECT INFORMATION
ÁREA: 03. Logistics, Production and Information Systems / 03.2. Transportation and Physical Distribution
AUTORES:
SALMA FITOURI TRABELSI ;CARLOS ALBERTO NUNES COSENZA ;LUIS GUSTAVO ZELAYA CRUZ ;FELIX MORA-CAMINO
ground handling, multi fleet assignment, airport operations, fuzzy modelling
In this communication the ground handling fleet management problem at airports is considered with the aim of improving aircraft service at arrival and departure while the operational cost of the ground service fleets is taken into account. The complexity of the considered problem, as well as, operational considerations lead to propose an on-line decentralized management structure where the criticality of each aircraft demand for service is evaluated using a particular fuzzy formalism. Then after detailing the assumed collaborative scheme between ground handling fleet managers, airlines and airport authorities, a heuristic approach is proposed to solve this multi fleet assignment problem. A case study considering a large airport is discussed.
ICIEOM2013_STO_170_971_21322
ANALYZING THE SPEED OF ADJUSTMENT OF THE CAPITAL STRUCTURE OF THE PETROLEUM COMPANIES AROUND THE WORLD
ÁREA: 01. Strategy and Enterpreneurship / 01.1. Economics Engineering
AUTORES:
GLAUCIO BARROS ;HELOISA MARCIA PIRES
capital structure, dinamic trade off , speed of adjustment
Since its inception the oil activity by its very nature is picky when it comes to capital management. Risk management due to the volatility of crude oil prices, the efficiency of companies and the choice of appropriate capital structure are ingredients for adopting essential financial strategies to the firm´s survival. Oil and gas companies make great investments and many risks are presents their core activity, therefore, analysis of the dynamic adjustment is a fertile field for research in the area of ??capital structure both in Brazil and other countries. This research verified the significant factors in the choice of the capital structure of the 54 oil and gas companies around the world and measured their speed of adjustment according to geographic region.We realize that although they are companies with operations spread around the world according to their location have different speeds of adjustment due transaction costs heterogeneous.
ICIEOM2013_STO_170_978_21502
COMPARISON OF THE RESULTS OF INDEX FIRJAN MUNICIPAL DEVELOPMENT - HEALTH, BASED ON THE APPLICATION OF OIL ROYALTIES IN THE MUNICIPALITIES OF MACAE AND RIO DAS OSTRAS OF THE CAMPOS BASIN
ÁREA: 01. Strategy and Enterpreneurship / 01.8. Economicand Financial Management
AUTORES:
JOAO ALBERTO NEVES DOS SANTOS ;JULIANA CRETTON RIZZO ;VALQUIRIA CONSTANCIO BATISTA
evaluation of royalties. royalties. ifdm health
In Brazil, says that if the proceeds of royalties are not applied properly. However, this statement leads us to question whether the result produced by the actions promoted by the State government, offered to population and financed with resources coming from oil royalties are up to the amount of the royalties. In the northeastern state of Rio de Janeiro, local governments receive funds from oil royalties. It is unclear, however, whether the application of these features is effective to improve the quality of life and health of the population. Public actions of the municipalities are primarily those that determine the social order based on the generation of employment and income and the application of financial resources in health and education, which may serve as a paradigm for comparisons with results from other regions of the country, or other municipalities in the same state or in other states. This study aims to analyze qualitatively the collection of oil royalties, establishing a comparation between the results of Index FIRJAN Municipal Development - Health of the municipalities of Macae and Rio das Ostras, reflected in human development and the improvement of health of the population.
ICIEOM2013_STO_170_971_21293
CONSIDERATIONS ON BRAZILIAN NATURAL GAS MARKET
ÁREA: 01. Strategy and Enterpreneurship / 01.1. Economics Engineering
AUTORES:
ANNY RESENDE NEGREIROS ;JOSE ARICA
natural gas, market, perspectives, competitiveness
In the context of four classical models of natural gas market in the world, this paper presents a brief analysis of the evolution of the natural gas market in Brazil as proposed policies implemented for that commodity in favor of its competitiveness, with emphasis on the Brazilian Natural Law Gas. It is hoped that this will allow, a subsequent analysis, defining perspectives and suggestions regarding the development of this market in Brazil.
ICIEOM2013_STO_170_978_21260
COST MANAGEMENT IN AGRIBUSINESS: ANALYSIS OF THE POSSIBILITY OF MIGRATION TO THE INDEPENDENT PRODUCTION SYSTEM IN A POULTRY PRODUCER.
ÁREA: 01. Strategy and Enterpreneurship / 01.8. Economicand Financial Management
AUTORES:
LAURA MARIA LEITE FERREIRA ;MARITIZA DOS SANTOS WANZELER ;RENATA MELO E SILVA DE OLIVEIRA ;ALEF BERG DE OLIVEIRA
poultry cutting. cost management. variable costing. contribution margin. sensitivity analysis
Addressing the theme of the cost management in the agribusiness poultry industry, this study aims to analyze from the perspective of variable costing indicators the possibility of a poultry producer who works under the scheme of integration migrate to a system of independent production. Through an applied, quantitative case of study, the cost were raised, the contribution margin, break-even point and margin of safety and income statement were calculated in both production systems to enable a comparative analysis between the independent and integrated system of production. Finally, a sensitivity analysis of the contribution margin in relation to the variable cost in the independent system was performed, so a more accurate comparative analysis was possible. Based on the results obtained it was possible to address the pre-established problem of the research and discuss the results found.
ICIEOM2013_BSA_172_989_21329
DETERMINANT FACTORS OF THE PRODUCTION AND PLANNING CONTROL ENVIRONMENT DESIGNED FOR ENTERPRISE NETWORKS: THE RESULTS FOR A BUSINESS UNIT OF BRAZILIAN ENTERPRISE
ÁREA: 03. Logistics, Production and Information Systems / 03.4. Production Planning and Control
AUTORES:
FRANCISCO JOSE SANTOS MILREU ;SERGIO LUIZ KYRILLOS ;JOSÉ BENEDITO SACOMANO ;JOSÉ BARROZO DE SOUZA
business networks, production planning and control, management, manufacturing systems.
The production management is one of the most significant issues related to managing operations, requiring constant study to keep business units in the face of a competitive global market that is changing quickly. In this study presents the results of performance improvement of a Brazilian metallurgy company. So, it was proven that this system is capable of strategic clustering firms inserted in network environments. In it requires is a different view on PPC producing good results in the operating environment.
ICIEOM2013_STO_172_989_21355
DEVELOPMENT OF PRODUCTION PLANNING SYSTEM IN MAKE-TO-ORDER REGIME: THE CASE OF A CORPORATE FURNITURE INDUSTRY
ÁREA: 03. Logistics, Production and Information Systems / 03.4. Production Planning and Control
AUTORES:
RAPHAEL ISMERIM DE OLIVEIRA
production planning and control (ppc); workload control, make-to-order; furniture industry
The difficulties of managing non-graded manufacturing, based on the production of products to meet specific requests have been consolidated year after year in small and medium companies furniture industry, whether wood or metal. Customers' demands for more competitive products, lower cost, higher quality and with a high degree of customization they force companies to adapt their manufacturing branch for this new scenario, and redefine their strategies and develop new competences. This paper aims to propose a system of planning and control of production to an industrial metallic furniture Company that works the Make-to-Order regime, with a growing customer portfolio and product line launches. The proposed system seeks to use the manufacturing flexibility and the ability to adapt to Customers services new conditions as a competitive differentiator against their competitors, striving for excellence in providing this product line.
ICIEOM2013_STO_171_983_21351
DIRECT DETERMINATIONS OF THE TANNIN AND MOISTURE IN ACACIA MEARNSII BARK, A FAST QUANTITATIVE METHODOLOGY FOR THE EXTRACTIVE VEGETABLE INDUSTRY
ÁREA: 02. OR, Modelling and Simulation / 02.4. Quantitative Methods
AUTORES:
CAREN MACHADO MENEZES ;ADILSON BEN DA COSTA
acacia mearnsii, tannin, moisture, nir, multivariate calibraction
The purpose this study was use the NIRS and multivariate calibration methods for the direct determination of tannins and moisture in bark of Acacia mearnsii. Samples were collected in a reforestation area from state of Rio Grande do Sul, Brazil, and the infrared spectra were acquired in triplicate directly on inside of each sample bark, and Partial least squares (PLS), interval PLS (iPLS) and synergy interval PLS (siPLS) models were development. The results presented for tannin, using reference method, indicate that the concentration ranged from 7.9 ? 0.2% and 20.9 ? 0.4% (w/w, wet weight basis). For moisture, using reference method, a less variation, between 55.3% and 62.8% (w/w wet weight basis). The results predicted by iPLS and siPLS models no presented significant differences (P>0.05) of the obtained by reference methodologies. In the proposed methodology is not necessary sample preparation, resulting in shorter analysis time and no use of reagents. These advantages may contribute to their deployment as a quantitative method for tannin and moisture determination, allowing industry have an better control over the tannin manufacturing process as well as assist in the purchase of raw materials and in stock management in industry and of the forests of Acacia mearnsii.
ICIEOM2013_STO_171_982_21245
DOUBLY REACTIVE GRASP PROCEDURE FOR THE GENERALIZED UNCAPACITATED P-MEDIANS LOCATION PROBLEM
ÁREA: 02. OR, Modelling and Simulation / 02.3. Operations Research
AUTORES:
GERALDO GALDINO DE PAULA JUNIOR ;CAROLINE NASCIMENTO PARAJARA
grasp, location problem, p-median problem
This paper reports the experience in designing, building and testing a new procedure for the reactive GRASP, aimed at solving the general, uncapacitated p-medians location problem. Two parameters are used to control the reaction in the search for solutions in the construction phase of the GRASP. The simultaneous use of two reactive parameters allowed to create a discipline for allocating customers to clusters of the medians: customers closer, are allocated first. The procedure established is the prelude to a real application, under development, to improve the logistics of a chemical industry. The application under development will use the capacitated version of the plant location problem addressed in this work, with modifications to include the modeling of single source. Computational Experiments were done with the algorithm developed and presented here, using data from the Beasley OR library. The results are interesting, confirming the good reputation of this metaheuristic and expanding the space it occupies in the solution of combinatorial problems of medium and large sizes that often appear in the economy.
ICIEOM2013_TN_SD_170_971_21248
ECONOMIC GROWTH, SOCIAL DEVELOPMENT AND TRANSPORTATION INFRASTRUCTURE SPATIAL SPILLOVER EFFECTS
ÁREA: 01. Strategy and Enterpreneurship / 01.1. Economics Engineering
AUTORES:
HERICK FERNANDO MORALLES ;DAISY APARECIDA DO NASCIMENTO REBELATTO
transportation infrastructure, spillover effects, spatial econometrics
Although some studies consider the transportation infrastructure as a determinant for economic success, are relatively few studies that take into account spatial effects. Thus, the present study aims to analyze the relationship between economic growth, social development, and transportation infrastructure in the Brazilian states and their spillover effects through spatial econometric techniques. Such tool will not only enable the calculation of spillover effects, also providing more accurate parameter estimates.
ICIEOM2013_STO_170_971_21328
ENDOGENOUS MONEY AND REGIONAL GROWTH: THE CASE OF BAIXADA FLUMINENSE - RIO DE JANEIRO
ÁREA: 01. Strategy and Enterpreneurship / 01.1. Economics Engineering
AUTORES:
ALCIMAR DAS CHAGAS RIBEIRO ;CLAUDIO DE CARVALHO MAROUVO
method shift-share, region of baixada fluminense; endogenous currency and regional development.
This paper is the evaluation of the role of money as Keynesian concept of liquidity preference, the process of economic growth in the region Fluminense. The aim is a better understanding of the possible movements of the evolution of wealth in a given period, and whether the currency acted endogenously or evolution was due to exogenous actions. In the case considered, the focus of the swing in economic variables was almost always related to exogenous actions.
ICIEOM2013_STO_170_971_21256
ENERGY EFFICIENCY IN INDUSTRIAL PROCESSES: IMPLEMENTATION OF A LOW COST EMBEDDED SYSTEM
ÁREA: 01. Strategy and Enterpreneurship / 01.1. Economics Engineering
AUTORES:
JAIME ANDRE BACK ;LEONEL PABLO CARVALHO TEDESCO
electrical power quality, energy efficiency, embedded systems.
This paper presents the development of a low cost embedded system oriented to the management of electricity in industrial environments. The main objective of this study was to develop a methodology for managing electricity (monitoring, acquisition and analysis), through the collection of electrical parameters, using techniques of digital signal processing (DSP). For this task a system (hardware and software) responsible for the acquisition, recording and analysis of signals using low cost technologies, such as microcontrollers and dsPIC embedded platforms like FriendlyARMŽ MINI2440 was developed. Finally, for data analysis, two applications were created: one using the MatlabŽ software, and another derived from the first, to run in the embedded device. Both applications used as primary technique of disturbances detection the Discrete Wavelet Transforms. As a result, there was the creation of a complete system for monitoring and analysis of electrical parameters, serving as a tool to aid the management of electricity in industrial processes.
ICIEOM2013_STO_170_973_21306
ENTREPRENEURSHIP AS BASIS FOR ECONOMIC DIVERSIFICATION: A CASE STUDY AT UNISC'S TECHNOLOGICAL INCUBATOR
ÁREA: 01. Strategy and Enterpreneurship / 01.3. Entrepreneurship
AUTORES:
EVANDRO RODRIGUES ;RICARDO PEDÓ ;LIANE MAHLMANN KIPPER
entrepreneurship, economic diversification, incubation process
Economic diversification is an utterly important factor for regions that are directly or indirectly related to any productive mechanisms and seek to strengthen their foundations for the generation of jobs and income. Within this context, to invest in business preparation and maturation, especially in the ones related to the technology area, turns out to be an interesting means of diversifying a regional economy that is facing the risk of stagnation. This study addresses the diversification need of a region in South Brazil, and it equally describes the importance of the support lent to the entrepreneurs by the local university's incubator. It also conducts a case study on a company of the information technology area, recently incubated and whose major objective consists in becoming part of this economic diversification basis.
ICIEOM2013_STO_170_977_21333
GOVERNANCE STRUCTURES AND INNOVATION: THE CASE OF BRAZILIAN ROASTED & GROUND COFFEE INDUSTRY
ÁREA: 01. Strategy and Enterpreneurship / 01.7. Business Administration and Strategic Management
AUTORES:
GABRIELA FERESIN JARDIM ;MARIA SYLVIA MACCHIONE SAES ;LUIZ FERRAZ DE MESQUITA
governance structure, innovative capabilities, roast & ground coffee.
This study contributes to the New Institutional Economics by showing that firms that adopt a mix of governance structure are more innovative than those that adopt single structures. In addition, this work seeks to analyze if the complementarity between internal and external governance structures influences the innovativeness of firms. Going beyond Grandori and Furnari's approaches (2008, 2010), which demonstrate that there is a relation between internal governance structures and the degree of innovativeness of firms, this paper also incorporates an external framework, in which case we posit that the innovation process involves a combination of interactions between internal and external firm governance structures. We test our model based on data from a survey of 214 Brazilian Roasted & Ground (R&G) coffee firms. To determine the combinations of elements we used the Qualitative Comparative Analysis (QCA) software fs/QCA, version 2.0 (Ragin, 2008). In allowing the identification of the organizational requirements that create greater opportunities for innovation, these results can help chart the actions of public and business policies which enable companies to improve their rate of innovation and competitiveness in their markets.
ICIEOM2013_STO_172_989_21244
HOW CAPACITY PLANNING AFFECTS PRODUCTION COSTS IN MODELS THAT USE THE CONCEPT OF CLEARING FUNCTION
ÁREA: 03. Logistics, Production and Information Systems / 03.4. Production Planning and Control
AUTORES:
RAIMUNDO J. B. DE SAMPAIO ;WENYU SUN ;RAFAEL R G WOLLMANN ;VIVIANE CRISTHYNE BINI CONTE ;GESSICA MAESTRI
clearing function, production planning, convex programming, throughput, capacity
It is well known from the daily industrial experience that high levels of throughput in production depends on high levels of work-in-process in the systems, and that high levels of work-in-process affects production costs, decreasing expected revenues. The key element in this environment is the ability to plan and make the releases to meet the demand in the quantities needed, and in the due time. This insight clearly suggest that some times increasing production capacity is of our best interest even before it becomes tight, though the necessary information for this accomplishment are not provided by most of the used approach for these issues and, in particular, by classical linear programming models. Recently there has been having some effort to develop a framework to circumvent this drawback in the approach of linear programming using the concept of clearing function, which strives with the approach of linear programming to allow pricing capacity at low levels of utilization. However, such efforts did not included neither to cope with the new convex model directly, nor consider in the linear programming approach, the variability of the clearing function, which can significantly affect the results. These are the matter of this work.
ICIEOM2013_TN_SD_170_977_21801
INDIRECT COSTS IN SHIPBUILDING: A PROPOSAL FOR ITS APPROPRIATION
ÁREA: 01. Strategy and Enterpreneurship / 01.7. Business Administration and Strategic Management
AUTORES:
MAURO REZENDE FILHO ;JOSE HAIM BENZECRY ;JOSE AUGUSTO DUNHAM ;MARCO ANTONIO RIBEIRO DE ALMEIDA
absorption costing, cost estimation, uncertainty
This article introduces some concepts of costing methods, details the development of a settlement for the shipbuilding industry and provides an application example with its preliminary results. Due to data sources on resources and time employed are limited, in most cases the input parameters for the cost of building a ship are estimated. Thus a methodology for estimating the input parameters of the system based on cost uncertainty is proposed. This methodology incorporates knowledge about the vagueness and uncertainty of data on costing systems. Finally, to investigate the activity of the constructive system of the ship and its potential benefits, an analytical model was developed.
ICIEOM2013_STO_170_971_21318
INDUSTRIAL WAREHOUSE UNDER COMPUTERIZED CUSTOMS CONTROL REGIME: SOME EVIDENCES FROM BRAZIL
ÁREA: 01. Strategy and Enterpreneurship / 01.1. Economics Engineering
AUTORES:
JORGE MONTEIRO JUNIOR ;ODUVALDO VENDRAMETTO ;ADILSON ROCHA ;RENATO PERROTTA
recof; automotive sector, auto parts sector, customs regimen.
The characteristic of the national industrial development as a non developer has become dependent on the production and on the international will. The transnational companies launch their products according to the market´s interests. The economical crisis of 2008, which affected Brazil to a lesser extent, reduced the vehicles production and as a result also the auto parts. The fast recovery of the vehicles sales, already in 2009, brought imbalance in the supply of auto parts. The lack of parts or components, has brought again, as a subject, RECOF - Regime Aduaneiro de Entreposto Industrial [Customs Regime of Industrial Warehouse] under Computerized Control, which can mitigate the harmful effects of delays and even suspension of the production. The article presents an analysis of the automotive sector, it shows RECOF´s functionality and how it can work in collaboration in a crisis or permanently, contributing for an increase in competitiveness of the automotive sector.
ICIEOM2013_STO_171_982_21816
INPUT ALLOCATION WITH THE ELLIPSOIDAL FRONTIER MODEL: ONE METHODOLOGY PROPOSED
ÁREA: 02. OR, Modelling and Simulation / 02.3. Operations Research
AUTORES:
LUCIENE BIANCA ALVES
date envelopment analysis, dea-parametric models, ellipsoidal frontier model.
This work aims at complementing the development of the EFM (Ellipsoidal Frontier Model) proposed by Milioni et al. (2011.a). EFM is a parametric input allocation model of constant sum that uses DEA (Data Envelopment Analysis) concepts and ensures a solution such that all DMUs (Decision Making Units) are strongly CCR (Constant Returns to Scale) efficient. The degrees of freedom obtained with the possibility of assigning different values to the ellipsoidal eccentricities bring flexibility to the model and raises the interest in evaluating the best distribution among the many that can be generated. We propose two analyses named as local and global. In the first one, we aim at finding a solution that assigns the smallest possible input value to a specified DMU. In the second, looking for a solution that assures the lowest data variability.
ICIEOM2013_STO_170_974_21253
INTERNATIONALIZATION AND GEOGRAPHICAL RELOCATION OF BRAZIL'S AUTO-PARTS INDUSTRY
ÁREA: 01. Strategy and Enterpreneurship / 01.4. Global Operations and Cultural Factors
AUTORES:
LILIAN CARNEIRO SOUZA ;ALESSANDRA RACHID
internationalization, relocation, auto-parts, supply chain.
The goal of this paper is to analyze the process of denationalization and geographical relocation of Brazil's auto-parts industry. A survey of data provided by industry associations and specialized publications and information from the authors' previous research projects were employed to analyze the relationship between automakers and their suppliers. It is possible to attest that Brazil's auto-parts industry has undergone a process of denationalization in the wake of its international reorganization, which has led to its being included in discussions about the deindustrialization phenomenon. The demands placed by automakers, coupled with the ease of importing auto-parts, have hampered the operations of domestic-capital companies in this sector, which has caused many of them to be acquired by multinationals. At the same time, it has been observed the entry of new investments from automakers, from both those established decades ago and more recent ones, which have installed new plants in regions with little or no background in auto-making. This has concurred to a shift in the geographic location of this industry in Brazil, closely followed by that of the auto-parts business.
ICIEOM2013_STO_170_976_21805
ISSUES AND TRENDS ON SUSTAINABLE TRANSPORTATION: THE CASE OF BRAZILIAN CITIES (2003-2010)
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
MARCELO SAMPAIO DIAS MACIEL ;URSULA GOMES ROSA MARUYAMA ;ANTONIO MAURICIO CASTANHEIRA DAS NEVES ;ANDRE LUIZ LUCAS AMORIM
brazilian cities, gee, local pollution, energy, social costs, sustainable transportation.
Brazilian transportation system generates negative externalities in terms of energy consumption, carbon dioxide and local pollution emissions, social costs and expenditures on infrastructure, which results in an unsustainable mobility system. The inefficient use of resources is alarming, and this trend indicates worsening the problem in the coming years. The continued expansion of Brazilian cities, which drives the demand for passenger mobility, besides the increasing access of lower income households to private cars as well as the low quality of public transportation options provide the basis for an exponential growth of external costs related to transportation. This paper aims to present the external costs and trends of the urban transportation system in Brazil. The results show a trend towards a significant increase in public expenditures, especially those concerning infrastructure, atmospheric emissions and final energy use over the last 8 years. The conclusion introduce the idea of a more sustainable transportation system, in which public transportation is privileged. Therefore, Brazilian cities could save their financial and environmental resources.
ICIEOM2013_STO_170_976_21788
LANGUAGE SYSTEMIC FOR ENVIRONMENTAL SUSTAINABILITY ANALYSIS APPLIED TO TEXTILE INDUSTRY - COMPARISON OF THE PORTUGUESE AND BRAZILIAN MODELS.
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
MANOEL FRANCISCO CARREIRA ;SUELY DA SILVA CARREIRA ;GILBERTO CLOVIS ANTONELLI ;MARCIA MARCONDES ALTIMARI SAMED ;ANA MARIA BENCCIVENI FRANZONI
environmental sustainability, systemic language, environmental management, textile, brazil and portugal.
By systemic language is possible to understand how a macro environmental management system of a country destined to an industrial activity, such as the textile industry. Environmental sustainability is beyond the understanding of some mathematical formulas or rules of conduct applying pre-established, but requires well-defined rules and behaviour with linear logic to permit a simple understanding of the environmental objectives. The systemic language when applied to models of environmental sustainability allows you to present nuances of feelings, emotions, perceptions and intuitions and even acts of coercion, which are present in all real systems. In these situations is that the systemic approach is needed so that there is understanding of the phenomena that take place in every period of history. The textile industry in a given macro-regional (environmental, hydrology, population density, degree of pollution, environmental agencies, level of treatment and so on.), It produces situations of environmental management that are highly dynamic. Through language systemic link diagrams can be constructed, representing the actions and reactions that follow in each of the textile centres of Portugal (Minho region) of Brazil (Blumenau (SC), Americana (SP) and Nordeste). From the diagrams it was possible to link sustainability analysis between two systems of environmental management and highlight the strengths and weaknesses of each model. The analysis of result shows that in terms of technology models are equivalent, but in terms of macro management of environmental public's views in each model are very different, especially the business and cultural nature. In both environments (models) to environmental sustainability has yet to evolve a lot in terms of responsibility and commitment to the environment to achieve environmentally correct models
ICIEOM2013_STO_172_991_21803
MAINTENANCE COSTS OF A PITCH SYSTEM OF A WIND TURBINE
ÁREA: 03. Logistics, Production and Information Systems / 03.6. Reliabilityand Maintenance
AUTORES:
MARIANA TEIXEIRA BAPTISTA DE CARVALHO ;EUSEBIO MANUEL PINTO NUNES ;JOSE MANUEL TELHADA
wind turbine, failure modes, pitch control system, unavailability costs, maintenance costs.
Although the wind turbines are nowadays the principal source of wind energy production, the technical information publicly known about these machines is still very scarce. Information related to failure modes, (un)availability and maintenance costs of these systems remain confidential and only the manufacturer has knowledge about them. To be able to optimize the efficiency, to guarantee the security and to negotiate better warranty and maintenance contracts, it is necessary to know more information about the operation and maintenance and replacement costs of subsystems of a wind turbine. Thus, based on two years of operation, this paper exhaustively analyses an active power control system, of 21 identical wind turbines, installed in Portugal, reflecting on its operation, availability and maintenance and replacement costs, obtaining an estimate for the total maintenance cost of an active pitch control device.
ICIEOM2013_STO_170_977_21235
MANAGEMENT OF NON-PROFIT ORGANIZATIONS: A DEVELOPMENT EVALUATION THROUGH THE BALANCED SCORECARD
ÁREA: 01. Strategy and Enterpreneurship / 01.7. Business Administration and Strategic Management
AUTORES:
JORGE ASSEF LUTIF JUNIOR ;JAMERSON VIEGAS QUEIROZ ;HELIO ROBERTO HEKIS ;NILTON CESAR LIMA ;FERNANDA CRISTINA BARBOSA PEREIRA QUEIROZ
strategic management. development evaluation. strategic map. balanced scorecard. third section.
The Balanced Scorecard (BSC) methodology focuses on major critical issues of modern organizations, whether profit-making or not. The effective measurement of the performance of the latter is given by the evaluation of the successful implementation of corporate strategy. The main objective of this work is to present the development of a strategic performance measurement system for a non-profit organization, whose study object is the Association to support the communities of Field-AACC, in the context of the BSC methodology of Kaplan and Norton. This case study is exploratory, qualitative and descriptive nature, and diagnoses the consistency of strategic map in an organization, based on the strategic planning of 2010 to 2012. Initially, it was performed a literature review covering the main aspects of strategy and performance assessment Maps involving the translation of the BSC and the evaluation of the strategy. The results obtained indicate on balancing and alignment of strategic objectives, low relationship of causality of the map, strategic communication inadequate and fragmented. For respondents the organizational culture is the biggest factor preventing for structuring a management model from strategic indicators and the process should begin by non-financial indicators gradually. The performance indicators of the AACC/RN depict more meritocracy that the operating procedures of the social projects in the context of the strategic map determined in a short-term vision over the long term. However, there is evidence of improvement and strategic performance management taken as the basis of both the planning and the strategic map structured. For both, the nonprofits need to adopt a form of management that enable the planning, establishment of goals and targets that allow the continuation of its activities, and managing instruments that can measure the financial and non-financial performance, in order to develop strategic actions for its growth and sustainability.
ICIEOM2013_STO_171_981_21241
MAPS OF SUGGESTION FOR LAND USE. A DECISION SUPPORT METHOD CONTRIBUTION BY SOFT DECISION TREE. THE CASE OF ISLAND OF SAO FRANCISCO, BRAZIL
ÁREA: 02. OR, Modelling and Simulation / 02.2. Modeling and Simulation
AUTORES:
EDGARD FERNANDES ;RENATO DE MELLO ;LIA CAETANO BASTOS
decision support system; fuzzy logic; soft decision trees; geographic information system; territory management
This work presents a contribution to the decision support method for planning and administration of land use, with the concept of soft decision tree. The results are interactive maps of suggestion for land use. The source data are obtained from field survey and from thematic maps, combined in geographical information system environment. The data are stored in geodatabase, and operated by fuzzy logic. The information contained in the geodatabase is managed by a developed interface software (ALDA) that aggregates and analyzes the variables by a soft decision tree, using the fuzzyTechŽ and MSAccessŽ softwares. The resulting data are then processed in ArcGisŽ, generating the interactive map of suggestion for land use. The application and validation of the proposed method is accomplished with the elaboration of the interactive map of suggestion for land use on the Island of S?o Francisco do Sul, Southern Brazil.
ICIEOM2013_STO_170_978_21230
MARKOV CHAIN PORTFOLIO LIQUIDITY MODEL
ÁREA: 01. Strategy and Enterpreneurship / 01.8. Economicand Financial Management
AUTORES:
EDER OLIVEIRA ABENSUR
investment management, markov chain, genetic algorithms
The international financial crisis of September 2008 and May 2010 showed the importance of liquidity as an attribute to be considered in portfolio decisions. This study proposes an optimization model based on available public data, using Markov chain and Genetic Algorithms concepts as it considers the classic duality of risk versus return and incorporating liquidity costs The non-linear models were tested using Genetic Algorithms with twenty five Brazilian stocks from 2007 to 2009. The results suggest that this is an innovative development methodology and useful for developing an efficient and realistic financial portfolio, as it considers many attributes such as risk, return and liquidity
ICIEOM2013_STO_170_977_21242
MODEL FOR MEASURING THE PERFORMANCE OF BRAZILIAN FRANCHISE SEGMENTS
ÁREA: 01. Strategy and Enterpreneurship / 01.7. Business Administration and Strategic Management
AUTORES:
JULIO CEZAR MAIRESSE SILUK ;ALVARO LUIZ NEUENFELDT JUNIOR ;KELEN FRANCIANE SCHEROLT MARQUES
measurement performance system; competition; franchise
The gradual development of the control systems and management of information about the organizations environment through measurement systems made, in this day and age, the reflection of reality. For the Brazilian franchise system this relationship is not different, evidenced by the variation of more than three times the amount raised in comparison to gross revenues achieved since 2001. Given this scenario of growth, this article has for primary objective to propose a performance measurement system for a segments of existing franchises in Brazil, through the elaboration of indicators related to external factors considered business critical success factors, based on financial and non-financial data made available publicly by the Brazilian Franchising Association (ABF). As a result, five performance indicators were developed for the system in question, in addition to the application of this model in a specific thread within the franchise system for the purpose of analyzing the information obtained and testing the reliability of the parameters used, identifying both that the model is reliable in accordance with the criteria established.
ICIEOM2013_STO_171_981_21339
MODELING AND SIMULATION OF PIPELINE LOADING OPERATIONS ONTO BARGES: A CASE STUDY OF RESOURCE ALLOCATION USING DISCRETE EVENT SIMULATION
ÁREA: 02. OR, Modelling and Simulation / 02.2. Modeling and Simulation
AUTORES:
DAVID FERNANDES CRUZ MOURA ;FABRICIO CARDOSO DE VASCONCELLOS ;FLAVIA CRISTINA DA SILVA DUARTE ;HENRIQUE ALVES SERPA ;MARCELO PRADO SUCENA
discrete event simulation, resource allocation, performance evaluation in port terminals.
Storage port terminals are commonly used when a great quantity of steel pipes needs to be loaded onto barges to meet a specific demand. In this scenario, the allocation of cargo handling resources should be efficient to ensure that the loading of pipes occurs in the shortest possible time, thus reducing the total berthing time and the high port charges costs. Thus, the performance of the pipe loading operations is directly related to the yard productivity, which should ensure a continuous flow of pipes from the storage yard to the marshalling area. Therefore, this paper uses a discrete event simulation methodology in order to solve the problem of resource allocation of trucks, cranes and forklifts through modeling different allocation scenarios as to reduce total operations time followed by a verification of the need for investments in terminal. The following allocation scenarios were evaluated: scenario 1, maintaining the current system in the port terminal with the rental of one unit of mobile harbor crane equipment; scenario 2, rental of two units of mobile harbor crane equipment and scenario 3, rental of three units of mobile harbor crane equipment. This case study followed the steps of traditional discrete event simulation approach, such as: defining the object of study and the production system, the data collection and analysis, the formulation of the logical model, the implementation of the model in computation and validation in computation environment. A brief financial analysis is presented through the analysis of the scenarios proposed by the simulation model.
ICIEOM2013_STO_171_982_21335
NEURO-FUZZY-INTEGRAL MODEL EVALUATION OF DEPENDABILITY OF CRITICAL COMPONENTS
ÁREA: 02. OR, Modelling and Simulation / 02.3. Operations Research
AUTORES:
MARCELO PRADO SUCENA ;SUZANE DE SOUZA PRADO ;RONALD CESAR GUIMARAES ALVES ;DAVID FERNANDES CRUZ MOURA
neuro-fuzzy, dependability, energy industry
The vision of continuing and increasing demand for energy to meet society's needs, with competitive cost and adequate availability indicates that the energy industry is one of the most important for the development of a nation. Like any large project, the developments in this area cause rapid and radical transformations in society, leading to profound changes in land use, employment, transportation etc.. It is in this scenario that the analysis of dependability in complex systems admits relative degree of importance because, besides contributing to the decision-making process, generates information for understanding the interactions of the system with its surroundings while minimizing its negative impacts. Therefore, this paper describes the development of a model that allows to associate qualitative and quantitative data, to evaluate the dependability of complex systems in the energy industry, catching up the inaccuracies of expert opinions using Neuro-Fuzzy Networks. Such a model is validated in a case study at a large company in the field, where the object of analysis was a critical component of fundamental importance for captation/generation power in oil drilling platforms.
ICIEOM2013_TN_SD_170_978_21356
ON THE RELATIONSHIP BETWEEN CRUDE OIL PRICES AND STOCK MARKET: THE BRAZILIAN CASE
ÁREA: 01. Strategy and Enterpreneurship / 01.8. Economicand Financial Management
AUTORES:
ANDRE ASSIS DE SALLES
oil prices, stock market, causality, cointegration, dynamic correlation.
Crude oil is directly or indirectly present in every productive activity. Crude oil price fluctuations directly influence the international financial markets. This way the oil market is related to the capital market once it is the stock market that provides resources for investment and financing of production. The purpose of this work is to study the relationship between crude oil prices and selected sectors of the Brazilian economy. Moreover this study focus on the influence that international crude oil prices have on the Brazilian stock market. The main aim of this work is to determine the conditional correlation of the crude oil price and equity returns of nine sectors of the Brazilian economy as well as the performance indicator of the Brazilian using bivariate volatility models.
ICIEOM2013_STO_170_979_21785
OPEN INNOVATION IN THE BRIC ECONOMIES: INITIATIVES AT BRAZILIAN COMPANIES
ÁREA: 01. Strategy and Enterpreneurship / 01.9. Technological and Organizational Innovation
AUTORES:
KUMIKO KISSIMOTO ;CLAUDIA APARECIDA DE MATTOS ;FERNANDO JOSE BARBIN LAURINDO
open innovation; knowledge sources; innovation capability
Open innovation is a concept that means that companies go outside their boundaries to identify, capture and leverage external knowledge sources to complement the internal innovation capability. Although the concept is gaining significant attention from both the academy and business managers, the implementation of the concept still carries many challenges. Companies should have answers to three basic questions related to open innovation - what, when and how - in order to be able to understand and adapt the initiative to the organizations´ objectives. The aim of this paper is to investigate, through a case study approach, in four companies established in Brazil, how they are dealing with these three basic questions about open innovation. Although the results cannot be generalized, it seems to indicate that the learning cycle and the appliance of new technologies are the key to achieve the desired results.
ICIEOM2013_STO_172_987_21284
PROCEDURE FOR ASSESSING TRAFFIC SAFETY ON URBAN ROADS
ÁREA: 03. Logistics, Production and Information Systems / 03.2. Transportation and Physical Distribution
AUTORES:
VANIA BARCELLOS GOUVEA CAMPOS ;AMILCAR SAMPEDRO TAMAYO
transport, traffic safety,planning
In order to enhance traffic safety conditions in urban areas, this paper presents a procedure for assessing the infrastructure of arterial and collector roads in these areas. The proposed procedure is divided into two Modules: one for formulating a model to define a Safety Level of a road and the other for Field Analyses, with these modules a Safety Level Index are determined for road segments or total road. For this purpose, initially, the road characteristics with the most influence on safety were selected, for developing a model that can define Safety Levels valid for urban areas in Brazil and Latin America. This model was drawn up on the basis of the first procedure module, grounded on a survey conducted with a group of Traffic Engineering specialists in Brazil and other Latin American countries.
ICIEOM2013_STO_171_981_21372
REDUCTION OF THE INVENTORY IN A PACKAGING INDUSTRY USING DISCRETE EVENTS SIMULATION
ÁREA: 02. OR, Modelling and Simulation / 02.2. Modeling and Simulation
AUTORES:
MARIA ALEJANDRA GUERRERO HERNANDEZ ;ANDRE FELIPE H. LIBRANTZ
discrete events simulation, inventory, supply chain
The simulation is a tool used mainly for analyzing complex systems, which can allow achieving significant cost reduction and improving the planning and control of productive systems, considering the constraints of the real system. In this context, this work aimed to present a detailed process of a ProModel simulation for a packaging industry making possible, to determine and reduce the lead time and the inventory level. It also presented the advantages of simulation for decision support processes in complex systems with multiple variables. The results indicated a reduction up to 60% at current levels of inventory without affecting the productivity of machines, supporting financial indicators of the company and effectiveness in the supply chain management.
ICIEOM2013_STO_170_976_21800
RENEWABLE ENERGY PROJECTS AS SUSTAINABILITY DRIVERS
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
PAULA FERREIRA ;MADALENA ARAUJO
renewable energy; impact evaluation; public perception
Renewable energy sources (RES) have in general much lower emissions than conventional thermal power plants, thus making them strongly favored by the environmental regulation for the energy sector. However, renewable energy technologies are not free of negative impacts. Although the public attitude towards them is generally positive, local people may react negatively to some specific projects. In the particular case of wind, relevant negative impacts on the ecosystem, noise complaints and negative impacts on the landscape were reported. This paper presents a review of the RES contribution for sustainable development, addressing in particular the environmental and social impacts of these projects and local community acceptance. The case of the Portugal is analysed and the results of a mix methodology combining multicriteria, large scale surveys and local qualitative research are described. The importance of the results for both energy decision makers and investors is discussed under the present energy market trends.
ICIEOM2013_STO_171_983_21802
STATE-SPACE CHARACTERIZATION AND ESTIMATION OF UNAVAILABILITY COSTS OF A WIND TURBINE
ÁREA: 02. OR, Modelling and Simulation / 02.4. Quantitative Methods
AUTORES:
MARIANA TEIXEIRA BAPTISTA DE CARVALHO ;EUSEBIO MANUEL PINTO NUNES ;JOSE MANUEL TELHADA
wind turbine, failure modes, unavailability cost, maintenance.
Nowadays, the wind turbines are the principal source of wind energy production. However, the information known to the public of these machines is still very low. Information related to failure modes and maintenance of these systems is confidential and only the manufacturer knows. Nevertheless, knowledge about on its functioning, namely its principle states and failure modes are essential to analyse reliability and to define the better maintenance policy to be applied. Based on this gap, 21 identical turbines, from a wind farm located in Portugal, were observed during two years. This paper describes and analyses the main states observed in a wind turbine. Specifically, it examined the frequency of the occurrence of these states in two years and also the time spent in each of these states. The study emphasizes the Pitch Control Device by being a system of special importance, particularly in terms of efficiency of the turbine and safety of persons and property.
ICIEOM2013_STO_170_971_21330
STUDY OF THE EMPLOYMENT DYNAMICS OF CAMPOS DOS GOYTACAZES MICROREGION (RJ) IN THE PERIOD FROM 2007 TO 2012 USING THE SHIFT-SHARE METHOD
ÁREA: 01. Strategy and Enterpreneurship / 01.1. Economics Engineering
AUTORES:
ALCIMAR DAS CHAGAS RIBEIRO ;JESSICA FAES SOTO ;JESSYCA BARROZO DE SOUZA CASTILHO ;THAYS SILVA LACERDA
shift-share method,microregion of campos dos goytacazes, regional development.
This article aims to analyze the dynamics of employment in the municipalities of the microregion of Campos dos Goytacazes (RJ) in the 2007/2012 period using the modified Shift Share method. It was found that the city of Rio de Janeiro (state capital) is losing formal jobs for non-metropolitan cities, especially to the Norte Fluminense Region, meso space of localization of the microregion of Campos dos Goytacazes. Esteban-Marquillas modifications indicated a positive allocation effect in some sectors, highlighting the Civil Construction and the Mineral Extractive. Consequently the local economy is boosted by these sectors, mainly by activities related to the extraction and production of oil and port infrastructure related activities.
ICIEOM2013_STO_172_986_21285
SUPPLY CHAIN FLEXIBILITY: A REVIEW OF THE ACADEMIC LITERATURE
ÁREA: 03. Logistics, Production and Information Systems / 03.1. Supply Chain and Logistics
AUTORES:
PAULA SANTOS CERYNO ;LUIZ FELIPE SCAVARDA ;KATJA KLINGEBIEL ;CHRISTIAN SCHWEDE
flexibility; supply chain, content analysis approach
Although Supply Chain Risk Flexibility (SCF) has become more popular over the last decade, attempts to synthesize research within this field have seldom been conducted. Aiming to fulfill part of this gap, this paper presents a systematic review of the literature on SCF using a content analysis approach. Two important electronic data bases were used in this process (Science Direct - Elsevier and Emerald Insight). In pseudo code, the following phrase was adapted to the search engines in each database: "Supply chain Flexibility"" using as reference the title, abstracts and keywords of the papers. Thirty papers published between 1998 and 2013 in 19 peer reviewed international journals have been retrieved. Interest in the subject is growing, as evidenced by the number of papers recently published on different aspects of SCF reaching a pick in 2012. The paper provides a discussion of main definitions available, although there is no universal definition of the concept. The collected papers are classified in the theoretical, empirical and theoretical empirical dimension, allowing a reasonable comprehensive assessment of research approaches taken in the current body of literature on the subject. The results highlight the high number of definitions for SCF, the main topics in SCF research and research applications, identify the key issues addressed in these researches, and emphasise remaining gaps that deserve special attention in future research. "
ICIEOM2013_STO_170_971_21275
SUPPLY CHAIN MANAGEMENT: SURVEY IN THE BRAZILIAN PHARMACEUTICAL INDUSTRY
ÁREA: 01. Strategy and Enterpreneurship / 01.1. Economics Engineering
AUTORES:
RICARDO LUIZ MACHADO
supply chain management, pharmaceutical industry, scor
The Supply Chain Management is the model being used increasingly in the business world, leading organizations necessities in rethinking their strategies. Improvement on the proceedings involved in the network links of supplies has the synergetic effect on global network performance. This research describes the management performance of the supplies network of the pharmaceutical industry from the state of Goiás according to the SCOR model; the planning, supplying, producing, distributing and returning of the products. The research method consisted of a literature review, covering the contributions about the reference model, allowing five hypotheses linked to the studied process to be tested. In order to do this, a survey was conducted, which was sent to eighteen pharmaceutical companies. The results obtained, treated by the statistics techniques suggest that the industry, not regarding the size of the company, mainly have the supply chain based on the pushing production system with low integration between the links of the supply chain.
ICIEOM2013_STO_170_976_21250
SUSTAINABILITY REPORTS OF BRAZILIAN LISTED COMPANIES: A CONTENT ANALYSIS
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
HONG YUH CHING ;THIAGO TOSTE
sustainability reports, gri framework, content analysis
The objectives of this research are twofold: a) identify the most common information disclosed on the sustainability reports of Brazilian companies listed in ISE versus companies listed in Novo Mercado and the information found in the literature; b) verify the level of adherence to the GRI indicators these companies are using in their reports and what are the differences between the two lists of companies. Sixty companies were chosen due to the nature of the stock exchange indexes: ISE - represents companies with good sustainability practices and Novo Mercado - represents companies with the highest level of corporate governance practices; both are part of BM&FBovespa (Brazilian Stock Exchange) indexes. The GRI guidelines were used as framework to analyze the reports. For the first objective, the content analysis was used and the information presented in each of the 60 reports was classified in four categories of scoring according to its level of disclosure: from 0 (no coverage) to 1 (integrated coverage), with 0,25 (sketchy), 0,5 (systematic) and 0,75 (extensive) between those two. The second objective was addressed with an analysis of the indicators disclosed in the reports of those companies that claimed be using the GRI indicators. The score given was 0 (not reported), 0,5 (partially reported) and 1 (fully reported), as suggested by GRI itself. When analyzing quantity and quality of information reported, the results show that companies listed on ISE tend to get much better scores than companies from Novo Mercado. ISE companies ended up with an average score of 54% for the economic dimension, 48% for the environmental dimension and 63% for the social dimension. Novo Mercado companies received 31%, 18% and 23% respectively. ISE companies tend to use the GRI model more than Novo Mercado companies. The results show that they tend to report the indicator fully or not report at all (52% of all indicators were fully reported, 33% were not reported and only 15% were partially reported). The results reveal that sustainability reports still have a big room for improvement, which echoes within the literature analyzed. ISE companies tend to disclose more and with better quality. Companies need to disclose their information in a more integrated way, addressing sustainability issues under the scope of business strategy.
ICIEOM2013_STO_170_979_21274
TECHNOLOGICAL INNOVATIONS IN BOVINE GENETICS: A MANAGERIAL APPROACH ON PRODUCTIVE AND COMPETITIVE DIFFERENTIATION
ÁREA: 01. Strategy and Enterpreneurship / 01.9. Technological and Organizational Innovation
AUTORES:
NILTON CESAR LIMA ;ANTONIO SERGIO TORRES PENEDO ;JAMERSON VIEGAS QUEIROZ ;ELVIS SILVEIRA-MARTINS ;GUSTAVO HENRIQUE SILVA DE SOUZA
bovine genetics; innovations genetics; technological differentiation.
While technological diffusion has been extensively studied in various segments under a systematic treatment innovations, new developments and implications for studies are emerging, not only diffusion phenomena themselves, but also for long-term studies that converge to competitive differentiation and growth productivity. This paper aims to present an investigation of technology and innovations in bovine genetics at the beginning of the century, whose technological frontier has not only allows us to identify the genetic value of the animal and sex, and to characterize the gain productive, competitive advantage and degree of learning acquired innovations in this segment. And, two main hypotheses of technological change emerge from the results of this study. One is the possibility of learning, namely that technological innovation comes from the experience of a practical nature. It was noted that advances in technology are attributable to variations of cumulative experience with the management of bovine reproduction and added to the laboratory advances in genetic sexing reach of the animal from the separation of chromosomes X and Y. It is concluded that technological development is an evolutionary process, which is best understood in terms of its own internal logic that results in significant technological advances to the farmer for being responsible agent in the selection of new breeding of high genetic value, and there is also the learning gain in the accumulation of knowledge among all agents developers, to the point that competitive differentiation becomes a consequence of technological innovation in this segment.
ICIEOM2013_STO_170_976_21251
THE COMPANY'S SOCIAL RESPONSIBILITY IN THE CONDUCT OF EMPLOYEES OF THE RETAIL CHAIN SUPERMARKET IN LAURO DE FREITAS - BA - BRAZIL
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
LISMARA RIBEIRO MACEDO ;MARIBEL BARRETO ;JAMERSON VIEGAS QUEIROZ ;HELIO ROBERTO HEKIS
collaborators, company's social responsibility, supermarket chain.
The article aims to analyze how the policies of Corporate Social responsibility (CSR) influence on personal conduct and professional employees of the retail chain supermarket in the town of Lauro de Freitas-BAHIA-Brazil. The choice of supermarket network was defined by the emphasis given to social programs developed and disseminated by the companies in the retail industry. The survey takes an exploratory field study with, due to the number of publications dealing with incipient social responsibility within the supermarket retail. The instruments used were a questionnaire and a semi-structured interview, having as target employees. It is concluded that the CSR policies practiced by businessmen in the supermarket branch in the town of Lauro de Freitas-BA-Brazil on behalf of the employees need to be intensified, with deployment strategies that effectively enhance the initiatives adopted, i.e. we need to segment the network searched also invest in professional development, encourage and provide conditions for employees to advance in the profession and are trained and motivated to carry out their functions with quality.
ICIEOM2013_STO_170_973_21395
THE ENTREPRENEURSHIP IN A DAIRY PRODUCTION CHAIN: DEVELOPMENT OF A MEASURE
ÁREA: 01. Strategy and Enterpreneurship / 01.3. Entrepreneurship
AUTORES:
JULIO CESAR VALANDRO SOARES ;VICENTE CELESTINO PIRES SILVEIRA ;JULLIANA PEREIRA DA CUNHA ;RODRIGO DE SA GUIMARAES ;PAURIC MCGOWAN
entrepreneurship, dairy, farms, measure
The aim of this paper is to structure and validate a measure to characterize managers of rural properties that produce milk, particularly about the entrepreneurial profile, and that allows to link these profiles with the performances of the properties focused by the study. Moreover, to identify the performance of surveyed farms it was queried the database of a cooperative in southeastern of Goiás. Finally, one can conclude that the measure structured showed evidence that is able to establish relations between entrepreneurial characteristics of farm managers and farm's performance.
ICIEOM2013_STO_170_976_21236
THE GREEN BUILDING: BRAZILIAN PROGRAMME
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
WESLEY FRANCISCO ;GIOVANNI BECCARI GEMENTE ;LUCIENE LARA
green building, enviromental sustainability, reduction of consumption
The predominant characteristics on the market still is the priority on economic growth, resulting increase in consumption of materials and energy on a large scale to supply the market demand, but the way of life of sustainable development has gained more space in recent decades and the environmental issue has been handled so as more and more important in the business, no longer only a reactive movement, with focus on serving the requirements of the law, for example, but an action considered proactive and strategic, targeted more consistently to the theory of environmental sustainability. Leadership in Energy and Environmental Design (LEED) is a system developed to guide best practices and certification of sustainable buildings, acknowledged internationally. LEED confirms the ventures were designed and constructed by methods and techniques to improve performance in the use of energy and water, reducing CO2 emissions, improving quality of indoor environments, managing the use of natural resources in such a manner to minimize their use and also the environmental impacts generated by the project. The aim of this paper is analyze the current situation of companies who practice of Green Building in Brazil through the study of buildings certified under the LEED standard, which displays the most relevant in the context of the topic under discussion. The research survey, using a questionnaire, proceeded to collect real data and recent population sampled. The population under study is bounded to 59 companies certified with LEED certification in Brazil in which the survey was sent to all these. Conclude that within the universe of research, actions taken by companies certified LEED in favor of environmental preservation and concern with the minimum transforming of nature, while seeking economic solutions of reduced consumption to achieve better economic results.
ICIEOM2013_STO_170_975_21794
THE IMPORTANCE OF MANAGEMENT SYSTEMS IN THE BUSINESS PERFORMANCE OF ARGENTINE SMES
ÁREA: 01. Strategy and Enterpreneurship / 01.5. Operations Strategy and Performance Management
AUTORES:
HECTOR FORMENTO ;LUCAS ARIEL ALTUBE ;FRANCO CHIODI ;FERNANDO CUSOLITO ;SEBASTIAN GATTI
quality management systems, business performance, exploratory factor analysis
This paper raises the central objective to conduct a study and submit a reflection on the role that the adoption of different Management Systems (Quality, Environment or other) have in companies and how it affects the business performance, innovation development and building new capabilities into business. During the course of the research, it seeks to test the hypothesis that the existence of a Quality Management System in SMEs does not guarantee better performance of the organization. Finally, this study concludes studying the factors that explain the success of SMEs and their relation to the existence of Quality Management System into firms. Although this hypothesis is not accepted, there are interesting features that raise new areas of application of the knowledge.
ICIEOM2013_STO_170_975_21317
THE IMPORTANCE OF MANAGEMENT SYSTEMS IN THE COMPETITIVE PERFORMANCE OF ARGENTINE SMES
ÁREA: 01. Strategy and Enterpreneurship / 01.5. Operations Strategy and Performance Management
AUTORES:
quality management systems, business performance, exploratory factor analysis
This research raises the central objective to conduct a study and submit a reflection on the role that the adoption of different Management Systems (Quality, Environment or other) have in companies and how this affects the business performance, innovation development and building new capabilities into business. During the course of the research, it seeks to test the hypothesis that the existence of a Quality Management System in SMEs does not guarantee better performance of the organization. Finally, this study concludes about the factors that explain the success of SMEs and their relation to the existence of Quality Management System into firms.
ICIEOM2013_STO_170_979_21786
THE USE OF COLLABORATIVE PLATFORMS FOR IMPROVED OPEN INNOVATION: BRAZILIAN CONTEXT
ÁREA: 01. Strategy and Enterpreneurship / 01.9. Technological and Organizational Innovation
AUTORES:
CLAUDIA APARECIDA DE MATTOS ;KUMIKO KISSIMOTO ;FERNANDO JOSE BARBIN LAURINDO
crowdsourcing, innovation, virtual customer, collaborative platforms
The rhythm of change and the evolution of customers' demands are so quick that companies can no longer rely only on their internal capacities to meet the external needs. Thus, companies are considering the collaborative environment as a way to create cooperative mode with external actors. Advances in Web-based collaborative platforms have improved the execution of crowdsourcing projects. Based on that context, the aim of this research is to analyze how companies are using the collaborative platforms for open innovation. This study included interviews and case studies to identify the practices of companies in driving value creation of crowdsourcing initiatives. The preliminary results indicate that crowdsourcing projects have been successful , and one of companies decided to launch two more proposals following the same way.
ICIEOM2013_STO_170_976_21278
THE USE OF COLORED AND ECOLOGICAL COTTON FOR SUSTAINABILITY OF THE FASHION SUPPLY CHAIN
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
SOLIMAR GARCIA ;IRENILZA DE ALENCAR NAAS ;DENISE SIMOES DUPONT BERNINI
production engineering, enterprise networks, fashion chain.
The clothing manufacturing comprises several business networks, working together, interdependently, to the success of any business. The use of colored cotton can be a sustainable alternative for the textile chain, whose cotton production and processing of wire uses water and chemicals in profusion, making this industry one of the most polluting production processes. This is an exploratory and qualitative research, with analysis of publications and interviews with experts in the field. The aim of this paper is to present the production of colored cotton as a form of sustainability that will benefit the entire chain of clothing manufacturing, improving the environment and meeting the aspirations of the most demanding consumer, and increasing understanding of the topic. The production of cotton environmentally friendly, exempting certain chemicals and processes that save water already exist. It would be a matter of producing them in quantity, or at least in greater quantity to effectively promote sustainability in fashion production.
ICIEOM2013_STO_170_977_21247
THE USE OF INFORMATION TECHNOLOGY FOR MICRO AND SMALL ENTERPRISES IN BRAZIL: A CASE STUDY OF SECTOR ARTISTIC CERAMIC IN PORTO FERREIRA-SP
ÁREA: 01. Strategy and Enterpreneurship / 01.7. Business Administration and Strategic Management
AUTORES:
ALEXANDER FERREIRA LAVELLI ;VERA MARIZA HENRIQUES DE MIRANDA COSTA ;CLAUDIO LUIS PIRATELLI ;EDMUNDO ESCRIVAO FILHO
micro and small enterprises, information technology, sector of ceramic artistic, porto ferreira / sp.
For to be competitive becomes priority for the companies the access to accurate and reliable information for decision making. This condition is also valid for smaller companies, with a significant presence among Brazilian companies. Thus, micro and small businesses should incorporate Information Technology (IT). In this context, this article aims to characterize the use of Information Technology for business management of micro and small businesses that make up the sector of artistic ceramic in Porto Ferreira, located in the state of S?o Paulo, Brazil. The research is classified as descriptive and applied, developed through qualitative approach and treatment qualitative-quantitative of the data. From the point of view of procedures and sources for obtaining data and information, beyond literature search was conducted field survey, with the methodological approach the case study of an industrial sector. Among the results, we could identify the low level of utilization of Information Technology for business management in the majority of micro and small companies studied, a situation not unlike the theoretical and empirical referential researched.
ICIEOM2013_STO_170_976_21347
TRANSPARENCY IN GOVERNMENT INSTITUTIONS: A LITERATURE REVIEW
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
CARLOS SOARES DOS SANTOS ;OSVALDO LUIZ GONCALVES QUELHAS ;SERGIO LUIZ BRAGA FRANCA ;LUIS PEREZ ZOTES ;MARCELO JASMIM MEIRINO
government transparency, open government, e-government, accountability, communication government
This article presents a literature review on the issue of transparency in government institutions. The review is carried out through a bibliometric survey of the Scopus database, Brazilian government websites, and Brazilian legislation. The review explores and evaluates government transparency as it pertains to Brazilian as well as international spheres. An analysis of the articles found in the Scopus database (from 2011 to 2012) using the keyword "transparency,"" uncovered the following recurring themes: open government, e-government, government accountability, and communication. The theoretical scope was constructed from these issues, plus the more relevant Brazilian legislation as well as issues encountered on websites focusing on international governmental institutions. Thus, it was possible to construct a theoretical framework that should guide the development of future research. "
ICIEOM2013_STO_170_976_21340
UNCERTAINTY SUPPLY CHAIN MODEL AND TRANSPORT IN ITS DEPLOYMENTS
ÁREA: 01. Strategy and Enterpreneurship / 01.6. Social Responsibility, EnvironmentandSustainability
AUTORES:
FABIANA LUCENA OLIVEIRA
uncertainty supply chain model, agile supply chain; manaus industrial pole; logistics, transport
This article discusses the Model Uncertainty of Supply Chain, and proposes a matrix with their transportation modes best suited to their chains. From the detailed analysis of the matrix of uncertainty, it is suggested transportation modes best suited to the management of these chains, so that transport is the most appropriate optimization of the gains previously proposed by the original model, particularly when supply chains are distant from suppliers of raw materials and / or supplies.Here we analyze in detail Agile Supply Chains, which is a result of Uncertainty Supply Chain Model, with special attention to Manaus Industrial Center. This research was done at Manaus Industrial Pole, which is a model of industrial agglomerations, based in Manaus, State of Amazonas (Brazil), which contemplates different supply chains and strategies sharing same infrastructure of transport, handling and storage and clearance process and uses inbound for suppliers of raw material. The state of art contemplates supply chain management, uncertainty supply chain model, agile supply chains, Manaus Industrial Center (MIC) and Brazilian legislation, as a business case, and presents concepts and features, of each one. The main goal is to present and discuss how transport is able to support Uncertainty Supply Chain Model, in order to complete management model. The results obtained confirms the hypothesis of integrated logistics processes are able to guarantee attractivity for industrial agglomerations, and open discussions when the suppliers are far from the manufacturer center, in a logistics management.
ICIEOM2013_STO_170_977_21272
VALIDATION OF A CRM SCALE FOR THE B2C MARKET
ÁREA: 01. Strategy and Enterpreneurship / 01.7. Business Administration and Strategic Management
AUTORES:
GISELA DEMO
crm, scale development, marketing strategies
Given the strategic relevance of Customer Relationship Management (CRM) for organizations nowadays and the lack of instruments customized for the business-to-consumer (B2C) market in general, the main objective of this study is to develop and validate a reliable and valid scale to measure customers' perceptions regarding aspects they consider relevant in their relationship with companies in general that might influence their shopping experiences. A study have been conducted with an American samples for the development and validation of the Customer Relationship Management Scale (CRMS) using exploratory factor analysis (EFA). The scales' reliability was assessed through Cronbach's alpha (EFA). The result was a one-factor model with high-reliability and good fit. This research is a starting point to provide a comprehensive measure of customer relationship management based on customers' perspectives.
ICIEOM2013_STO_172_990_21279
WIND ENERGY PRODUCTION SYSTEM: CASE STUDY OF A WIND FARM LOCATED ON THE NORTHERN COAST OF THE RIO DE JANEIRO
ÁREA: 03. Logistics, Production and Information Systems / 03.5. Production Systems Design and Management
AUTORES:
ROMEU E SILVA NETO ;BRUNO S. SILVESTRE ;EDWARD PATRICK EARLY MARQUES
wind farm, system for wind energy production, wind turbine, wind potential
One of the ways to diversify the power grid and reduce its dependence on non-renewable energy sources is through the use of systems that produce wind energy. Wind energy is defined as the kinetic energy contained in moving air masses (wind). It can be harnessed by converting the translational kinetic energy into rotational kinetic energy, with the use of wind turbines. Currently, the growing demand for wind energy is being driven by a number of factors: the context of supply and demand for energy on a global scale, environmental issues, especially climate change, and the evolution of the technology in the wind energy sector. The object of this paper is the study of a wind farm, located in the municipality of S?o Francisco do Itabapoana - RJ - Brazil. The objective of this research is to identify and describe in detail the main factors that make up systems that produce wind energy. This research opted to use the case study methodology since the case study analyzes an individual, family, group, or community in order to perform an in-depth inquiry so as to examine the life cycle or some particular aspect of the object being studied. During data analysis, the research perceived that a wind energy production system is composed of three fundamental factors: a region with wind potential suitable for the production of energy; energy turbines appropriate for the wind potential in the region; as well as a highly qualified management and maintenance team.
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